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Get to know us
Welcome to Happy Glam USA, your destination for quality skincare, beauty, and lifestyle essentials.
We are an online store proudly based in New Jersey, built on a passion for offering thoughtfully selected products and dependable customer service. Our journey began in 2022 under the business name Silver Lining 99 LLC, operating with the trade name My Felicity. Since then, we have had the privilege of serving over 2,000 customers and selling more than 4,000 items as of January 2026—a milestone we are truly grateful for.
Like many small businesses, our journey has not been without challenges. After facing setbacks, we made the intentional decision to start anew—stronger, wiser, and more committed than ever. Happy Glam USA represents a fresh chapter for us, while continuing the same values that earned our customers’ trust: quality products, honest service, and a positive shopping experience.
As we move forward, we are excited to grow beyond our current offerings and become a home for a more diverse range of products in the future, while maintaining the high standards our customers expect from us.
Thank you for being part of our story. Your support allows us to keep going, improving, and bringing you products that add a little more joy and confidence to everyday life.
Our mission
At Happy Glam USA, our mission is to provide high-quality skincare, beauty, and lifestyle products that help our customers feel confident, cared for, and inspired in their everyday lives.
We are committed to delivering a reliable and enjoyable online shopping experience rooted in integrity, consistency, and genuine customer care. Every product we offer is thoughtfully selected to meet our standards of quality and value, because we believe our customers deserve nothing less.
Born from experience, resilience, and a renewed vision, Happy Glam USA represents a fresh start—one driven by growth, learning, and purpose. As we continue to evolve, we aim to expand into a more diverse range of products while staying true to the principles that guide us: trust, transparency, and service excellence.
Our mission is not only to sell products, but to build lasting relationships with our customers and create a brand that grows alongside the community it serves.
Our vision
Our vision at Happy Glam USA is to become a trusted destination for thoughtfully curated skincare, beauty, and lifestyle products that elevate everyday living.
We aspire to grow into a store known for quality, inclusivity, and innovation—one that evolves with the needs of its customers while staying rooted in exceptional service and authenticity. As we expand our offerings, we envision Happy Glam USA as a place where confidence, self-care, and lifestyle come together seamlessly.